Report

A Leader in Digital Asset Management Platforms.

Adobe Experience Manager Assets helps enterprises achieve creative agility, brand governance, and operational scale.

Adobe has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms.

We believe this recognition reflects Adobe’s commitment to helping enterprises manage content with greater agility, governance, and global consistency.

Adobe Experience Manager Assets is not just a digital asset management system — it’s much more with:

  • Built-in AI capabilities that accelerate on-brand asset creation and improve collaboration across teams.
  • Granular governance controls to manage roles, regions, and attributes with precision and confidence.
  • Enhanced asset activation abilities to easily generate multiple content variations across platforms.

Discover why Adobe is positioned as a Leader based on its Ability to Execute and Completeness of Vision.

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Magic Quadrant for Digital Asset Management Platforms