Report

The business value of Adobe Experience Manager Sites.

Efficient, scalable content management.

Adobe Experience Manager Sites is a transformative content management system (CMS) that drives significant business outcomes and increases productivity and agility for marketing and IT teams.

Based on a series of in-depth interviews and a specialized Business Value methodology, read this IDC study to learn how Experience Manager Sites helped customers:

  • Improve content creation, website performance, and customer engagement.
  • Achieve annual average benefits of $7.29 million and a 597% three-year ROI.
  • Boost SEO traffic by 82% and launch new websites 61% faster.

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The Business Value of Adobe Experience Manager Sites

  • Maruti Suzuki redefines customer experiences.

    Maruti Suzuki builds an AI‑led, omnichannel customer experience with Adobe Experience Manager, Experience Platform and Adobe AI.

  • How leading brands put agentic AI to work.

    Merkle, Lenovo, and Cox Communications demo Adobe AI across shopping, analytics, and content.

  • From data to destination — AI journeys at global scale.

    Build content that shows up, stands out, and drives experiences across every AI-powered touchpoint.















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