Adobe on AI: Rethinking How Brands Get Found

Nikhil Lai

Principal Analyst
Forrester

Nikhil’s research focuses on the evolution of performance marketing, including commerce media, SEO and answer engine optimization (AEO), TV advertising, full-funnel advertising, AI-integrated advertising, and creative adtech. He helps clients with guidance sessions, inquiries, and advisories on the current and future states of performance marketing and channel-specific best practices.

Read more

Elliott Wiener

Head of Global Content Strategy
Adobe

Elliott Wiener is a content strategy leader with two decades of experience spanning go-to-market strategy, enterprise AI platforms, services-adjacent offerings, and executive alignment. Their background includes enterprise marketing, product marketing, professional services, and startup product incubation, with expertise at the intersection of AI, data, creative technology, and customer experience transformation. At Adobe, they lead the Global Content Strategy team, driving digital event strategy and execution for enterprise customers.

Read more

Loni Stark

VP of Product & Strategy
Adobe

Loni Stark is Vice President of Strategy and Product at Adobe, where she leads Adobe Experience Manager, Adobe Commerce, Brand Concierge, and LLM Optimizer, capabilities trusted by the world's leading brands to create, deliver, and optimize experiences for both human and AI audiences.

With 25 years at Adobe, Loni has been a driving force in helping enterprises navigate the shift to an agentic web, where AI systems are becoming a primary interface between brands and their customers, and where content must perform for both people and the machines mediating their reach.

Beyond her work at Adobe, Loni is a researcher and visual artist. She is pursuing a Master's in Psychology at Harvard, where her research on "orphan values" explores how identity and meaning shift during major life transitions, work she connects directly to what AI is doing to human agency and creativity. She maintains an active fine art practice under her brand Atelier Stark.

Read more

Eric Matisoff

Principal Evangelist, Customer Experience Orchestration
Adobe

Eric Matisoff is a Principal Evangelist for Customer Experience Orchestration at Adobe with over 15 years of experience working with data and visualizations. During his 10 years at Adobe, Eric has run the Analytics Rockstar program while evangelizing Adobe CX Enterprise to customers on hundreds of digital experiences across all verticals. You'll have most recently seen Eric as the Adobe host for Summit Sneaks with Iliza Shlesinger!

Read more