Adobe commissioned Forrester Consulting to revisit our landmark personalization study to understand how customer journeys are evolving in the era of AI. They surveyed over 1,800 B2C and B2B buyers and business leaders to uncover the latest insights into the power of personalized moments.
of customers expect organizations to understand when, where, and how they want personalized interactions.
of B2B buyers would share personal information for experiences that deliver value.
the number of times experience leaders are more likely to use AI/ML for content analytics, intelligent content creation, and automatic metadata tagging.
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