“Going forward, success will be defined by a new standard, and that is the ability to deliver personalization at scale.”
Anil Chakravarthy President,
Digital Experience Business, Adobe
Our Personalization at Scale study shows why personal connections matter.
We commissioned Forrester Consulting to learn more about the current state of personalized customer experiences and how you can scale to deliver personalized experiences to each customer you serve. We surveyed thousands of B2C and B2B customers and business leaders to bring you these new insights.
Forrester’s research shows what businesses must consider when creating a hyper personalization strategy, including:
- What is personalization at scale and what value does it bring to customers and businesses?
- What obstacles commonly stand in the way of success?
- Which capabilities are crucial for continuous personalization at scale strategies?
- What are the most critical success factors to making personalization at scale happen today and in the future?
98% of digital marketers agree that failure to overcome personalization challenges carries a high cost.*
Key Personalization at Scale insights.
75% of experience leaders are expanding existing personalization at scale efforts.*
8 in 10 mature organizations surveyed in our research study achieve overperformance in customer success metrics.*
80% of surveyed organizations rate personalization as critical to business growth.*
“We need to tailor messages to each customer over multiple interactions because we need to prove to our customers that they’re not just a mailing list.”
Personalization at Scale, page 6; VP at a telecom firm.
Get the Personalization at Scale study.
Open the door to enhanced customer connections with Personalization At Scale: Bring Forth The Customer And Business Benefits Of Experience Excellence.
*Cited from Personalization At Scale: Bring Forth The Customer And Business Benefits Of Experience Excellence.*