Reports and Research

Insights from the Digital Government Index.

Adobe report reveals progress, gaps and interconnected factors that are shaping the US’s digital governance.

Holiday shopping trends in 2026.

Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

AI and digital trends in the public sector.

Understand how public sector organizations can close AI execution gaps to deliver trusted, citizen-first experiences at scale.

How AI-mature organizations pull ahead.

New Adobe data reveals what separates AI-mature organizations: stronger governance, deeper trust, and document workflows built to scale.

Scaling AI for impact in media and entertainment.

Discover how five behaviors can help media and entertainment teams move from AI experimentation to repeatable, responsible execution.

Forrester Study: The Business Impact Of Investing In Experience

According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.

AI made it to the pilot. Not to the shelf.

New Adobe research reveals what separates the consumer goods companies getting results from those still stuck in test mode.

AI trends in retail and consumer goods.

Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.

Adobe named a Leader in CDPs for B2C.

Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.