PERSONALISATION AT SCALE STUDY
Personalisation at scale in the retail industry.
Personalisation at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalisation programmes. Learn more in this Adobe-commissioned Forrester Consulting research study.
Personalisation efforts are paying off for retailers, but customer experience demands remain high.
Forrester’s research delivers key findings for retailers, including:
- Meeting high customer expectations remains challenging, with just 18% of B2C consumers saying retail companies meet their experience needs.
- Despite challenges, personalisation at scale is proving its worth, helping retailers exceed targets across revenue (68%), conversions (68%) and customer experience (63%).
- To achieve experience excellence, retailers must focus on developing personalisation across data, content and omnichannel orchestration.
Want more than just retail trends? Get the 2022 Personalisation at Scale study.
Uncover the trends driving personalised experiences in 2022 — and how you can stay one step ahead.