In-person on-demand session

2024 Roadmap and Innovations for B2B Customer Journeys & Marketo - S201

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Get a sneak peek of the innovations coming for B2B marketing automation from our Adobe Marketo Engage product management leaders. Through our planned 2024 roadmap, we're reimagining the very definition of marketing automation and measurement, powered at scale through data and generative AI. We're also adding exciting innovations in customer journeys, marketing and sales alignment, and attribution.  

Learn how to: 

  • Manage the end-to-end customer journey in real time 
  • Take your ability to align Sales and Marketing to the next level through enhanced GenAI-powered Chat capabilities 
  • Automate B2B attribution reporting across all your customer data sources, including multi-CRM scenarios, to drive higher marketing ROI 

Track: B2B Marketing, Customer Data Management and Acquisition, Generative AI

Presentation Style: Thought leadership

Audience Type: Campaign manager, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Operations professional, Project/program manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, Email manager, Legal/privacy officer, Marketing technologist, Omnichannel architect, People manager, Business development representative

Technical Level: General audience

Industry Focus: Industrial manufacturing

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