In-person on-demand session

5 Strategies to Execute Cookieless Marketing Now - S506

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SPEAKERS

  • Lory Mishra

    Lory Mishra

    Sr. Product Marketing Manager, Real-Time CDP, Adobe

  • David Barnes

    David Barnes

    Business Product Owner - Adobe Experience Platform, US Bank

ABOUT THE SESSION

Cookieless marketing is more urgent than ever. Third-party cookies have played a central role in acquisition, remarketing, and measurement for decades, but their impact has waned. It can be hard to maximize accuracy, efficiency, and scale without getting creative.

Learn how U.S. Bank is evolving cookieless marketing on Adobe Real-Time CDP by:

  • Better engaging unauthenticated visitors
  • Forming strategic data partnerships
  • Expanding reach across more channels
  • Respecting consumer consent
  • Getting it done more efficiently with a little help from Adobe’s natural language Assistant

Track: Customer Data Management and Acquisition

Presentation Style: Tips and tricks

Audience Type: Advertiser, Digital analyst, Digital marketer, Marketing executive, Audience strategist, Data scientist, Web marketer, Marketing practitioner, Marketing analyst, Marketing operations , Data practitioner, IT professional, Marketing technologist, Social strategist

Technical Level: Beginner

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