Permission-based Personalization: Integrating Consent - S730

The responsibility of overseeing and enhancing the collection of consumer data, audience strategy, and cross-channel activation makes it imperative to have a robust data infrastructure centered around privacy and data governance. With data privacy regulations on the rise in the United States and around the world, MarTech teams, privacy leaders, and data stewards must form a consortium to position consent management as the bedrock for creating actionable customer profiles, ensuring compliance with regulations and policies and breaking down data silos across the organization.

This session addresses:

• Headwinds and tailwinds impacting marketers and data stewards in the era of privacy and data governance
• Integrating OneTrust Consent and Preferences into Adobe Experience Platform to enable customer 360 and activate data based on consent policies
• How companies are mitigating risk and enhancing personalization by centering customer experiences around consent

Track: Customer Data Management and Acquisition

Audience Type: Digital marketer

Industry Focus: Financial services