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Adobe on Adobe: Marketo Engage and Best Practices for Global Marketing Ops - VS215
SPEAKERS
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Director Marketing Operations, Adobe
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Global Marketing Operations Manager, Adobe
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ABOUT THE SESSION
Learn about Adobe’s approach to consolidating marketing operations using Marketo Engage, including standardizing processes and technology, enhancing governance, and optimizing resources for efficiency and innovation. Explore how you can apply Adobe’s strategies with Marketo Engage to enhance your marketing efforts. We’ll address key issues, such as balancing standardization with innovation, developing a multichannel operating model with Marketo, and rapidly improving customer engagement across channels.
In this session:
- Transitioning to a unified platform for scalability and innovation
- Insights on Adobe’s practical application of Marketo Engage
- Streamlined strategies for effective marketing operations
Track: B2B Marketing
Presentation Style: Value realization
Audience Type: Digital marketer, IT executive, Marketing executive, Data scientist, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, IT professional, Marketing technologist, Omnichannel architect
Technical Level: General audience
Industry Focus: Industrial manufacturing
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ADOBE GENSTUDIO