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In-person on-demand session
All Things Audience with Adobe Experience Platform - S502
SPEAKERS
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Product Marketing Manager - Adobe Real-Time CDP, Adobe
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Product Manager, Adobe
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GM Cloud & Platform Services, Acxiom
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ABOUT THE SESSION
Great experiences start with great audiences — from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience with new and exciting audience capabilities available in Adobe Experience Platform powered applications.
In this session, learn about:
- The new Audience home page (hello Audience Portal), the multistep segmentation experience (hello Audience Composer), and many other capabilities that work together
- Delivering highly personalized and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications
Track: Customer Data Management and Acquisition
Presentation Style: Tips and tricks
Audience Type: IT executive, Marketing executive, Audience strategist, Marketing practitioner, Data practitioner, IT professional
Technical Level: Intermediate
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ADOBE GENSTUDIO