Closed captions in English can be accessed in the video player.
In-person on-demand session
Always Coca-Cola: An Iconic Brand's Mission to Get to Know Its Customers - S718
SPEAKERS
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Global Head, Marketing Technology, The Coca-Cola Company
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Global Chief Experience Officer, VML
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Head of Industry Strategy and Marketing - Consumer Goods, Adobe
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Client Partner, VML MAP
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ABOUT THE SESSION
The Coca-Cola Company is undergoing an epic marketing transformation. Previously an organization removed from its customers, it’s now on a mission to bring together two billion people with its brands digitally, refreshing their worlds and making a difference in their lives. To do this, the company partnered with Adobe and WPP Open X. It began a journey to deliver consistency and connections across a global digital ecosystem with over 1,000 websites and mobile apps.
Learn about:
- How after two years into this new partnership, accelerated innovation has impacted the business and inspired its customers
- Future ambitions of one of the world’s most iconic brands
Track: Commerce, Customer Data Management and Acquisition, Customer Journey Management , Content Supply Chain, Generative AI
Presentation Style: Case/use study
Audience Type: Advertiser, Digital marketer, Marketing executive, Audience strategist, Marketing practitioner, Marketing analyst, Business decision maker, IT professional, Marketing technologist, Omnichannel architect, Social strategist
Technical Level: Intermediate
Industry Focus: Automotive, Consumer goods, Retail, Travel, hospitality, and dining
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