In-person on-demand session

CDP Selection: Differentiated Capabilities to Look for and Building Buy-In - S507

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SPEAKERS

ABOUT THE SESSION

Learn how to select and be successful with a customer data platform (CDP). Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

  • The importance of building a first-party data strategy
  • Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
  • Best practices for successful implementation and cross-functional adoption of a CDP

Track: Customer Data Management and Acquisition

Presentation Style: Value realization

Audience Type: Advertiser, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Data practitioner, IT professional, Legal/privacy officer, Marketing technologist

Technical Level: General audience

Industry Focus: Industrial manufacturing

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