In-person on-demand session

Drive Branding and Performance with Connected TV - S511

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Streaming services continue to establish themselves as the premiere destination for reaching high-value audiences with engaging content. But what good is delivering impactful ad experiences in connected TV without the ability to optimize incremental reach, convert customers and measure the impact with apples-to-apples comparisons of other paid media channels? Learn how Adobe empowers advertisers with the tools to drive branding AND performance objectives in CTV.

Improve qualified traffic to your site and increase sales by:

  • Visualizing performance insights alongside your entire digital portfolio using Adobe Analytics native reporting capabilities
  • Maximize reach with optimization goals and first-party data built for a cookieless future with Real-Time CDP
  • Using customized goals powered by AI to deliver immediate performance efficiencies

Track: Customer Data Management and Acquisition

Presentation Style: Case/use study

Audience Type: Advertiser, Digital analyst, Digital marketer, Marketing executive, Audience strategist, Web marketer, Marketing practitioner, Marketing analyst

Technical Level: Intermediate, Advanced

Industry Focus: Advertising/publishing

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