In-person on-demand session

E-Comm Masterclass: HanesBrands Creates the World’s Fastest Storefront - S435

Closed captions in English can be accessed in the video player.

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  • Shaun McCran

    Shaun McCran

    Product Marketing Manager, Adobe

  • Emily Jordan

    Emily Jordan

    Sr. Manager Global Business Insights and Data Analytics, Hanesbrands


HanesBrands has transformed one of its intimate brands’ e-commerce experiences by integrating cutting-edge technologies from several Adobe solutions. The brand, Maidenform has seen its bounce rate cut in half, the site’s core web vitals move to green, its unbranded keyword traffic grow by tenfold, and its page load time reduce to 1 second.

Discover how HanesBrands tackled this project and how, in collaboration with Adobe, they developed a high-performance edge architecture, data sharing, with personalization capabilities that power these remarkable results.

In this session you will learn:

  • How to streamline the storefront authoring experience, boost performance and SEO, and excite shoppers using commerce drop-ins and edge delivery
  • How to use Adobe Commerce data to power personalized campaigns and insights that increase sales
  • How to strategically integrate Adobe solutions to meet your business requirements

Track: Commerce

Presentation Style: Value realization

Audience Type: Developer, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Product manager, Marketing practitioner, Marketing operations , Business decision maker, Commerce professional, Content manager, Designer, IT professional, Marketing technologist, Business development representative

Technical Level: General audience

Industry Focus: Consumer goods, Retail

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