In-person on-demand session

Elevate Customer-Centric Marketing with Adobe Experience Cloud - S603

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Marketers and advertisers face common challenges: systems that produce inconsistent customer experiences, critical customer data delays and errors, and ineffective offers. How can you as a developer plan, implement, and integrate Adobe Experience Cloud solutions more efficiently and effectively so that stakeholders get value faster? This case study session highlights how technical teams planned, implemented, and integrated Adobe Real-Time CDP, Customer Journey Analytics, and Marketo Engage. Learn to quickly and easily design data models, connect data sources from different vendors, manage identity resolution, and more.

Key takeaways:

  • Data modeling best practices with configurable and customizable schema design objects
  • How to handle data I/O with native connectors
  • Tips and tricks to ensure that real-time cross-device messaging, personalization, and optimized campaign activations are built to scale

Track: Developers

Presentation Style: Case/use study

Audience Type: Developer, Digital marketer, IT executive, Data scientist, Web marketer, Marketing practitioner, Data practitioner, IT professional, Marketing technologist, Omnichannel architect

Technical Level: Beginner, Intermediate, Advanced

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

Learn more