Closed captions in English can be accessed in the video player.
In-person on-demand session
Elevating B2B Experiences: Transforming B2B CX with Adobe Experience Cloud - S711
SPEAKERS
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Digital Engagement Architect, Deloitte Digital
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Marketing Manager, Toyota Material Handling
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ABOUT THE SESSION
Today’s B2B customers expect compelling experiences at every point of the customer journey, similar to the hyper-personalization they experience in B2C interactions. Hear how Toyota Material Handling, together with Deloitte Digital, transformed its B2B customer experience with Adobe Experience Cloud. Learn about the challenges and benefits realized from implementing an enterprise-grade martech strategy one year out from leveraging Adobe Experience Cloud.
Track: B2B Marketing , Customer Data Management and Acquisition, Customer Journey Management , Personalized Insights and Engagement
Presentation Style: Case/use study, Value realization
Audience Type: Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, IT professional, Marketing technologist, Omnichannel architect
Technical Level: General audience, Beginner, Intermediate, Advanced
Industry Focus: Automotive, Industrial manufacturing
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