Closed captions in English and Japanese can be accessed in the video player.
Strategy keynote
Embrace Generative AI to Transform Experiences - SK1
SPEAKERS
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Senior Director, Digital Product Creation, Tapestry
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SVP, CTO, Digital Media, Adobe
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Principal Solutions Consultant, Adobe
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VP, Platform Engineering & Architecture, Adobe
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Principal Product Manager, Adobe
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ABOUT THE SESSION
Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. 84% of AI decision-makers said their executives are ready to adopt generative AI. Is your organization ready? Ely Greenfield, CTO of Adobe Digital Media will help you separate hype from reality and show you how to make the most of generative AI—and avoid the pitfalls.
Track: Developers, Content Management, Content Supply Chain, Generative AI
Presentation Style: Thought leadership
Audience Type: Advertiser, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Marketing operations , Business decision maker, Data practitioner, Marketing technologist
Technical Level: General audience
Industry Focus: Consumer goods, High tech, IT professional services, Retail
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