Strategy keynote

Harness Your Data to Drive Personalization at Any Scale - ASL - SK4-1

Closed captions in English can be accessed in the video player.

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SPEAKERS

  • Sundeep Parsa

    VP Experience Platform, Real-time Customer Data Platform and Customer Journey, Adobe

  • Rakhi Patel

    Product Marketing Director, Adobe

  • Suzanne Bourdeaux

    VP Consulting Services, Adobe

  • Ryan McConville

    EVP, Ad Platforms & Operations, NBCUniversal Advertising & Partnerships

ABOUT THE SESSION

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.

Presentation Style: Thought leadership

Technical Level: General audience

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