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Strategy keynote
Harness Your Data to Drive Personalization at Any Scale - SK4
SPEAKERS
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EVP, Ad Platforms & Operations, NBCUniversal Advertising & Partnerships
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VP Consulting Services, Adobe
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Product Marketing Director, Adobe
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VP Experience Platform, Real-time Customer Data Platform and Customer Journey, Adobe
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ABOUT THE SESSION
Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.
Track: Developers, Commerce, Analytics, B2B Marketing, Customer Data Management and Acquisition, Customer Journey Management, Personalized Insights and Engagement
Presentation Style: Thought leadership
Audience Type: Digital analyst, IT executive, Data scientist, Commerce professional, Content manager, Data practitioner, IT professional, Omnichannel architect
Technical Level: General audience
Industry Focus: Advertising/publishing, Automotive, High tech, Media, entertainment, and communications
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