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In-person on-demand session
A Martech Guide to Building a Foundation of Trust - S504
SPEAKERS
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Product Marketing Director, Adobe
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Software Engineering Director, Marketing Technology and Personalization, Truist
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ABOUT THE SESSION
Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit rooted in building a first-party data strategy with governance, privacy, and security at the forefront.
We will demonstrate how your Adobe Real-Time CDP practice can:
- Be your opportunity to build trust across IT and marketing
- Create efficiencies by future-proofing processes to honor data usage policies
- Enable you to deliver exceptional experiences rooted in consumer trust
Track: Customer Data Management and Acquisition
Presentation Style: Case/use study
Audience Type: Advertiser, Campaign manager, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Marketing practitioner, Marketing analyst, Marketing operations , Content manager, IT professional, Legal/privacy officer, Marketing technologist
Technical Level: General audience
Industry Focus: Industrial manufacturing
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