Closed captions in English can be accessed in the video player.
Online session
How Cognizant Effectively Manages Multiple Adobe Workfront Groups - VS310
SPEAKERS
-
Workfront Strategist, Cognizant
-
Sr. Manager, Organizational Effectiveness MarTech, Cognizant
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
Discover how company priorities determine the why and how of using Adobe Workfront through Cognizant’s experience. Cognizant had multiple Workfront user groups that were confined to siloed work structures, and proactive communication between group and system admins was lacking. To remedy this issue, they created a governance committee of product ambassadors, switched to a shared community model, and established a center of excellence. Governance meetings focused on data sharing, intentional discussions, and collaborative decision-making. User surveys helped Cognizant understand priorities and further guided product optimization.
Key takeaways:
- Effective change management
- How to manage multiple user groups with separate processes
- Establishing a center of excellence
Track: Planning and Workflow
Presentation Style: Case/use study
Audience Type: IT executive, Marketing executive, Operations professional, Project/program manager, Product manager, Marketing operations , IT professional, Marketing technologist, People manager
Technical Level: General audience
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO