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In-person on-demand session
Skill Exchange: Workfront Experience Makers Spotlight - S957
SPEAKERS
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Sr. Adoption & Retention Marketing Manager, Adobe
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Sr. Manager, Organizational Effectiveness MarTech, Cognizant
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Sr. Workfront Administrator, Western Alliance Bank
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Manager, Deloitte
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ABOUT THE SESSION
A powerful attribute of Adobe Workfront is its ability to integrate with other solutions in your tech stack. Hear from three diverse organizations about how they approach these integrations, from identifying the initial use case and the why, to the rollout and results.
In this session, you will hear:
- How Cognizant replaced the time-consuming and often error-prone manual process of generating UTM links by leveraging Fusion to automate the workflow.
- An example of how leveraging Fusion saved one organization both time and money, minimized errors, and established standardization for internal marketing processes by integrating and automating processes between Workfront and Marketo
- How Deloitte has established Workfront as the source of truth for their content supply chain, which connects Workfront to AEM Assets
Track: Planning and Workflow
Presentation Style: Tips and tricks
Audience Type: Campaign manager, Digital marketer, Web marketer, Project/program manager, Marketing practitioner, Content manager, Email manager, Marketing technologist, People manager
Technical Level: Intermediate, Advanced
Industry Focus: Financial services
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ADOBE GENSTUDIO
