In-person on-demand session

Skill Exchange: How Mattel Is Leveraging Workfront Boards - S956

Closed captions in English can be accessed in the video player.

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SPEAKERS

  • Ai Nguyen

    Ai Nguyen

    Sr. Adoption & Retention Marketing Manager, Adobe

  • Jenna Edwards

    Jenna Edwards

    Associate Manager of Localization, Mattel

  • Neal Gardner

    Neal Gardner

    Manager, Marketing Asset Mgmt Ops, Mattel

ABOUT THE SESSION

Adobe Workfront boards unlock a new way to work and collaborate, and no one knows this better than Mattel. Neal Gardner, manager of marketing asset management operations, and Jenna Edwards, associate manager of localization, share their approach in improving collaboration and communication and offering their teams more flexibility in how they work. Walk away with advice on designing the ideal boards experience for your team.

In this session, hear how Mattel is:  

  • Integrating Workfront boards into their existing Workfront environment and workflows 
  • Rolling boards out to their user base and what’s next on their Workfront roadmap
  • Encouraging best practices and providing support for boards adoption

Track: Planning and Workflow

Presentation Style: Tips and tricks

Audience Type: Campaign manager, Digital marketer, Web marketer, Project/program manager, Marketing practitioner, Content manager, Designer, Marketing technologist, People manager

Technical Level: Intermediate, Advanced

Industry Focus: Consumer goods

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