Closed captions in English can be accessed in the video player.
In-person on-demand session
Skill Exchange: How Mattel Is Leveraging Workfront Boards - S956
SPEAKERS
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Sr. Adoption & Retention Marketing Manager, Adobe
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Associate Manager of Localization, Mattel
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Manager, Marketing Asset Mgmt Ops, Mattel
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Session Resources
ABOUT THE SESSION
Adobe Workfront boards unlock a new way to work and collaborate, and no one knows this better than Mattel. Neal Gardner, manager of marketing asset management operations, and Jenna Edwards, associate manager of localization, share their approach in improving collaboration and communication and offering their teams more flexibility in how they work. Walk away with advice on designing the ideal boards experience for your team.
In this session, hear how Mattel is:
- Integrating Workfront boards into their existing Workfront environment and workflows
- Rolling boards out to their user base and what’s next on their Workfront roadmap
- Encouraging best practices and providing support for boards adoption
Track: Planning and Workflow
Presentation Style: Tips and tricks
Audience Type: Campaign manager, Digital marketer, Web marketer, Project/program manager, Marketing practitioner, Content manager, Designer, Marketing technologist, People manager
Technical Level: Intermediate, Advanced
Industry Focus: Consumer goods
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ADOBE GENSTUDIO