In-person on-demand session

How Kellanova’s Brands Transformed Loyalty with Content Supply Chain - S705

Closed captions in English can be accessed in the video player.

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  • Phil Wilkinson

    Phil Wilkinson

    Sr. Director Consumer & Shopper Experience Europe, Kellanova

  • Billy Hanna

    Billy Hanna

    Experience Platforms Practice Lead, Merkle


Kellanova, formerly the Kellogg Company, is on a journey to build greater emotional connections with their customers by building experiences that drive loyalty. Innovating with creativity, content, and data has allowed Kellanova to connect physical products with digital experiences. In this session, experts from Merkle and dentsu will share how Kellanova has started on a journey to transform loyalty across multiple brands and regions, powered by an optimized Content Supply Chain.

Attendees will learn:

  • The art of using dynamic creative to drive differentiation for exceptional Customer Experience Management.
  • How to optimize opportunities to reduce costs and create new revenue streams in a challenging market.
  • How to use data, creativity, and real-time activation to drive long term relationships

Track: Content Supply Chain

Presentation Style: Case/use study

Industry Focus: Consumer goods, Retail

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