In-person on-demand session

How Macy's Customer Journeys Deliver Magic in Personalized Experiences - S808

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

At a time when change is constant and the competition is a click away, delivering moments that matter and capture the attention of your customers is a high priority. Learn about Macy’s journey to create customer centricity through personalized journeys and meaningful moments and delivering magic in every interaction.

In this session, learn about:

  • Using customer insights and behavioral analysis to understand customer behavior and anticipate what to do next
  • Capitalizing on customer signals and knowing when to engage with customers, with personalized content delivered through the most relevant touchpoint
  • How Macy’s uses Adobe Journey Optimizer to combine inbound and outbound strategies that deliver optimal moments throughout the customer journey

Track: Customer Journey Management

Presentation Style: Case/use study

Audience Type: Campaign manager, Digital marketer, Web marketer, Product manager, Marketing practitioner, Marketing operations , Email manager, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Consumer goods, Retail

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