In-person on-demand session

How Regulation Presents Challenges and Opportunities for Personalization - S723

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Offering personalization to customers is a strategic priority for all healthcare providers, but it became nearly impossible in December 2022 with the new guidance on the permissable use of tracking technologies. The evolving privacy landscape introduces both challenges and opportunities for healthcare providers. Using clean, comprehensive data is the first step to revolutionizing healthcare digital experiences. This requires new approaches that protect customer privacy while giving internal teams the data they need to create relevant, personalized digital experiences. With data as the foundation of personalization—and eventually the use of AI — healthcare leaders can overcome this new challenge.

Listen to our panelists discuss:

  • How UNC Health partnered with Adobe and Hero Digital to implement essential tools that ensure HIPAA compliance
  • What it takes to lay the foundation needed to achieve personalization in healthcare

Track: Analytics , Customer Data Management and Acquisition, Personalized Insights and Engagement

Presentation Style: Case/use study, Thought leadership

Audience Type: Digital marketer, Marketing executive, Operations professional, Marketing practitioner, Marketing operations , Data practitioner

Technical Level: Beginner, Intermediate

Industry Focus: Healthcare and life sciences

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