Closed captions in English can be accessed in the video player.
In-person on-demand session
Remedy Your Healthcare Content Supply Chain to Drive Velocity and Impact - S762
SPEAKERS
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Head of Healthcare Strategy and Marketing, Adobe
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VP Customer Engagement Technology & Innovation, Pfizer
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Sr. Director, Digital, Kaiser Permanente
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Sr. Director & Head of Marketing Technology, The Cigna Group
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ABOUT THE SESSION
Driven by consumer demand for 1:1 experiences across a growing number of channels, the need for personalized content continues to rise — is your organization ready? It’s time for healthcare marketers to abandon the manual disconnected workflows, siloed operations, and inefficient approval processes that limit content velocity in favor of content intelligence, unlocking automation to streamline cross-team content workflows at enterprise scale. Learn from leaders who have radically reimagined their content strategy.
Topics will include:
- Transforming the end-to-end content development process to drive business growth
- Empowering your organization to connect, collaborate, and execute on complex workflows from anywhere
- Leading organizations and their experiences from redefining their content supply chain with intelligent automation
Track: Planning and Workflow, Content Management, Generative AI
Presentation Style: Case/use study
Audience Type: Campaign manager, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, Designer, Email manager, IT professional, Marketing technologist, Omnichannel architect, Social strategist
Technical Level: General audience
Industry Focus: Healthcare and life sciences
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