Closed captions in English can be accessed in the video player.
In-person on-demand session
How Subway & Travel Brands Operationalize Personalization to Scale Globally - S763
SPEAKERS
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Global GM Industry Strategy - Travel, Hospitality & Dining, Adobe
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VP of Digital and Consumer Technology, Subway
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Director, Digital Solutions, Southwest Airlines
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ABOUT THE SESSION
Scaling personalization is feasible but requires brands to take a distinct path to succeed in this digital transformation. The journey requires brands to take steps over time to mature starting first with the right tech capabilities to support scale. Then, eventually using AI to provide both continuity and speed. And finally evolving organizational and operational models to support this transformation.
This session presents:
• How AI can help accelerate your journey
• Why the organizational and operational roadmap is key to success and what are the elements of this change
• Subway's journey to refresh its approach with guests to deliver personalization at scale
• How Southwest reached a new level of operational efficiency when scaling personalized experiences.
Track: Commerce, Analytics, Content Supply Chain
Presentation Style: Case/use study
Audience Type: Advertiser, Business decision maker
Technical Level: General audience
Industry Focus: Travel, hospitality, and dining
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