Online session

How to Select and Create Organizational Readiness to Implement a CDP - VS514

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SPEAKERS

ABOUT THE SESSION

Today’s customer experience leaders have a shared central vision — to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. Learn how to select and be successful with a customer data platform (CDP) and how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization.

In this session, we discuss:

  • Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
  • How to envision and prepare the marketing organization of the future for your company
  • Process models for driving organization effectiveness and COE operational structures that drive success

Track: Customer Data Management and Acquisition

Presentation Style: Tips and tricks

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Operations professional, Marketing practitioner, Marketing operations , Data practitioner, IT professional, Marketing technologist, People manager

Technical Level: General audience

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