In-person on-demand session

Introducing Experience-Led Customer Acquisition with Adobe - S513

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SPEAKERS

ABOUT THE SESSION

Adobe is leading the way in shifting from price-led to experience-led optimization in customer acquisition. Marketing strategies are being turned upside down by cookieless changes and content proliferation with generative AI. Grow your business by identifying and acquiring high-value customers with enhanced audience data, highly personalized advertising, and on-site experiences that increase conversion. Optimize your marketing investments with advanced AI to pinpoint channels that maximize ROI and growth goals. Learn about the future of creative experimentation and measurement across creative, media, and audiences.

Discover how Adobe can help:

  • Optimize media spend across channels and publishers to increase ROI 
  • Reach new high-value prospects using your first-, second-, and third-party data to drive site traffic 
  • Integrate your top-of-funnel personalization across paid media and landing page experiences to maximize conversions

Track: Customer Data Management and Acquisition

Presentation Style: Thought leadership

Audience Type: Advertiser, Digital analyst, Digital marketer, Marketing executive, Audience strategist, Marketing practitioner, Marketing analyst, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Financial services , Media, entertainment, and communications, Travel, hospitality, and dining

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