Online session

Is Your Marketing Operations Team Ready? - VS753

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Marketing operations teams encounter various challenges, such as the ongoing evolution of technology requiring continuous adaptation. In addition, they must navigate the management of diverse data sources, adhere to privacy regulations, and integrate multiple technologies—all while maintaining a seamless customer experience.

In this session:

  • How marketing operations teams play a key role in driving technology adoption and ongoing utilization.
  • How your marketing team’s initiatives directly influence overarching corporate factors on a macro scale.
  • How a cohesive marketing operation team is at the epicenter of mitigating the cost of tech debt.

Track: B2B Marketing, Customer Journey Management, Personalized Insights and Engagement

Presentation Style: Thought leadership

Audience Type: Campaign manager, Marketing executive, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Marketing technologist

Technical Level: General audience

Industry Focus: Education, High tech, Industrial manufacturing, Media, entertainment, and communications

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

Learn more