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In-person on-demand session
Mastering the CMS Maze: How Adobe.com Standardizes for Scale and Speed - S411
SPEAKERS
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Director of Product Marketing, EMEA, Adobe
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Sr. Engineering Manager, Adobe
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Sr. Director, Adobe.com, Adobe
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ABOUT THE SESSION
Customers expect fast, unified experiences across every touchpoint, increasing demands on your marketing stack. Fragmented tools make it difficult to adapt quickly, scale content creation, and deliver engaging experiences, ultimately resulting in slow time to market, operational inefficiencies, and sub-par experiences. Hear how Adobe.com, one of the most highly visited sites in the world, standardized on Edge Delivery Services in Adobe Experience Manager Sites across 30,000 pages globally and over 75 regions to build a performance-first foundation that supports growth and delivery of unified experiences at the needed scale and speed.
In this session, you'll learn:
- Best practices to standardize for consistency at scale across business units, channels, and regions
- How to use the latest innovations to unlock agility and flexibility
- What Adobe has achieved in increased performance, engagement, and time to market across the site
Track: Content Management
Presentation Style: Value realization
Audience Type: IT executive, Marketing executive, Web marketer, Business decision maker, IT professional, Marketing technologist, Omnichannel architect
Technical Level: General audience
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