In-person on-demand session

Novo Nordisk’s Blueprint for Omnichannel Success - S709

Closed captions in English can be accessed in the video player.

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SPEAKERS

  • Dipen Patel

    Dipen Patel

    Director, OmniChannel Customer Experience Operations, Novo Nordisk

  • Will Goelzer

    Will Goelzer

    Sr. Manager, Accenture

ABOUT THE SESSION

In partnership with Accenture and Adobe, Novo Nordisk has developed a best-in-class experience enablement capability harnessing the combined power of data and content catalyzed through Adobe Experience Manager Sites, Customer Journey Analytics, Adobe Target, and more. Discover how Novo Nordisk is driving personalization at scale by rebuilding over 50 websites on Experience Manager cloud, executing 100+ “micro-experiences” per year through Adobe Experience Platform, and developing a proprietary framework that connects digital engagement to business growth.

In this session, explore: 

  • Leveraging the combined power of content and data to create a personalization flywheel
  • Implementing a cloud-based content supply chain fueled by Adobe Workfront to improve content velocity
  • Developing an analytics capability to fuel personalization through profile augmentation

Technical Level: General audience

Industry Focus: Healthcare and life sciences

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