In-person on-demand session

Personalizing Customer Interactions in 2024 - S733

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Learn how your CX programs can deliver strategic impact through the hottest new trends in AI and personalization by understanding customer intent and acting on predictive and prescriptive analytics. Green Dot Corporation shares stories from their CX journey with Medallia and Adobe and discusses how they’re delivering tangible value back to the business by leveraging AI and prioritizing personalization.

Track: Analytics , Customer Data Management and Acquisition, Personalized Insights and Engagement

Presentation Style: Case/use study, Tips and tricks, Thought leadership

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Operations professional, Project/program manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, IT professional

Technical Level: General audience, Beginner, Intermediate, Advanced

Industry Focus: Automotive, Financial services , High tech, Retail

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