In-person on-demand session

Power of AI in Adobe Real-Time CDP - S509

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

The way you use AI and machine learning in your marketing practice is far from a nice-to-have — it's a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable approach to power personalized customer interactions. Learn how the embedded AI capabilities of Adobe Real-Time CDP and Adobe Experience Platform connect and support other products in your Adobe marketing stack and beyond, amplifying the efforts of your marketing and IT teams and leading to a more efficient delivery of winning customer experiences.

Join us to learn about:

  • How to leverage AI with your segmentation strategy, improving marketing campaigns, and driving ROI    
  • Building powerful propensity models to understand what your customer is likely to do next 
  • Drilling down into customer intelligence insights to inform your segmentation strategy with precision

Track: Customer Data Management and Acquisition

Presentation Style: Case/use study

Audience Type: Marketing technologist

Technical Level: General audience

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