Closed captions in English can be accessed in the video player.
In-person on-demand session
Rapid Content Scaling for Exceptional Marketing Experiences - S317
SPEAKERS
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Director, GenAI Consulting, Adobe
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Global Business Director, 180 Global
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ABOUT THE SESSION
Discover how to overcome traditional limits to scale content from hundreds to hundreds of thousands of variations, all tailored to captivate your audience. Learn how GenAI can enable engaging, brand-aligned experiences rapidly and efficiently. Hear how PepsiCo Mirinda and 180 Amsterdam have navigated iterative processes to deliver impactful and measurable results. Understand the critical role of trust and ethics to ensure that every campaign element resonates with authenticity and integrity.
Key takeaways:
- Mastering GenAI for groundbreaking content creation, accelerating learning and results with iterative processes
- Embedding trust and ethics in your marketing campaigns
- Learn how over 500,000 Adobe Firefly images were generated in less than a week
Track: Content Supply Chain
Presentation Style: Case/use study
Audience Type: Campaign manager, Digital marketer, Marketing executive, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Designer, Email manager, Marketing technologist, Social strategist
Technical Level: General audience
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