Content Strategy and Architecture: Design to Drive Velocity with GenAI - S402

The role of content strategy has never been more convoluted or important. Because personalization and activation strategies rely on content, how content is defined must evolve. Explore a modern paradigm for content strategy with an emphasis on content architecture at scale, powered by GenAI. Through workflows, permissions, GenAI content assembly and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity. Learn how to use GenAl to help you achieve personalization at scale.

Join us to discuss:

• The interwoven systems of content strategy — GenAI, UX, architecture, marketing, and editorial practices
• Why content architecture, content variations, and a holistic view of strategy are critical to content velocity
• Intelligent assembly of assets, generative content pipelines, and metadata and profile attributes

Track: Content Management, Generative AI

Presentation Style: Thought leadership

Audience Type: Developer, Digital marketer, IT executive, Marketing executive, Web marketer, Project/program manager, Product manager, Marketing practitioner, Marketing operations , Business decision maker, Content manager, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Industrial manufacturing