In-person on-demand session

Content Strategy and Architecture: Design to Drive Velocity with GenAI - S402

Closed captions in English can be accessed in the video player.

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  • Ash King

    Ash King

    Director, GenAI Consulting, Adobe


The role of content strategy has never been more convoluted or important. Because personalization and activation strategies rely on content, how content is defined must evolve. Explore a modern paradigm for content strategy with an emphasis on content architecture at scale, powered by GenAI. Through workflows, permissions, GenAI content assembly and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity. Learn how to use GenAl to help you achieve personalization at scale.

Join us to discuss:

  • The interwoven systems of content strategy — GenAI, UX, architecture, marketing, and editorial practices
  • Why content architecture, content variations, and a holistic view of strategy are critical to content velocity
  • Intelligent assembly of assets, generative content pipelines, and metadata and profile attributes

Track: Content Management, Generative AI

Presentation Style: Thought leadership

Audience Type: Developer, Digital marketer, IT executive, Marketing executive, Web marketer, Project/program manager, Product manager, Marketing practitioner, Marketing operations , Business decision maker, Content manager, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Industrial manufacturing

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