In-person on-demand session

Retail Transformation: Leveraging Data to Drive Engagement and Growth - S715

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SPEAKERS

ABOUT THE SESSION

A bond between a pet parent and their pet is one of the strongest that exists. Petco’s transformation to a 360-degree pet health and wellness company has helped them achieve tremendous growth over 19 consecutive quarters and see a 3.6x increase in lifetime value for its most loyal customers. Hear from Petco and Bounteous marketing and technology executives on how they are partnering to take Petco’s transformation to the next level with data-driven audience management, orchestrated customer journeys, and personalization at scale to deliver further engagement and growth.

In this session, learn:

  • How Petco implemented Real-Time CDP to create a centralized 360-degree view of the Petco customer
  • How Petco leveraged Adobe Journey Optimizer to address the challenges of a fragmented customer journey and orchestrate personalized, cross-channel customer journeys
  • The importance and effectiveness of close collaboration across marketing and IT

Track: Customer Journey Management , Personalized Insights and Engagement

Presentation Style: Case/use study

Audience Type: Digital marketer, Marketing executive, Web marketer, Business decision maker

Technical Level: General audience

Industry Focus: Retail

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