[Music] [Etienne Bosch] My name is Etienne Bosch, and I've got with me… [Caroline Ossmann] Yeah. Hi. Welcome. I'm Caroline Ossmann, Senior Product Manager at Adobe Workfront, and I came all the way from Germany across the big pond to be here with you today. So I'm thrilled that the both of us can really share something truly remarkable with you today. So thank you for being here. Danke Schon. - And are you ready to kick us off? - Yeah. Let's go. So obviously we're going to be talking timelines, road map, things like that. This is my kind of little disclaimer, waving my white flag. This is a road map, and a road map is a plan, it's not a commitment. So some of these things may be subject to change in terms of timelines. So before we actually jump into things, I've been hearing a lot of, kind of, noise around certain activities and I want to call out two things that's come up as talking points. Firstly, we for several years have been talking about natively building Proof inside of Workfront. I can see faces here of people that have been part of that journey since 2016 when ProofHQ got acquired by Workfront. This is that initiative. We are now natively building Proof inside of Workfront and delivering on that promise. It's taken a while, but we're making a lot of good headway, and you can see the momentum we've got with both Shantanu and Anil announcing it on main stage. Second piece, I hear a lot of people saying, is Proof going away? I want to give you a very, very loud no. It's not going away. What this is, this is the evolution of Proof. Proofing inside of Workfront is never going to go away. It's critical to your review and approval experience, and the Workfront and frame integration is what forms part of that. So the name of the session is very kind of mysterious, but we're all about talking Workfront and Frame today. So let's get into it. In terms of an agenda, we want to quickly talk through the content production within the content supply chain. Specifically, how does this initiative fit into that? We're then going to jump into the creative collaboration process with Frame, maybe, may make some introductions. I know not, everyone may be aware of that solution, and then I'll talk a little bit about work orchestration and also the challenges you're facing with your review and approval today. And then, ultimately, what everyone's waiting for is we're going to show you how we're bringing together two solutions through the experience walk through, and then we're going to wrap it up with some takeaways. So let's begin with the content production within supply chain. Now, you've seen many presentations this week and I'm sure this slide has been shown before. And, ultimately, what it represents is the demand and the volume of content being produced is growing. I think the thing is, however, when everyone looks at this, they're thinking one thing. They're talking about producing content as in creating it, but there's a massive aspect associated with it that we don't talk about, governance. Now governance is a loaded term. What does it mean? In layman's terms, in my world, it means review and approval. So making sure all the stakeholders is signing off on it, and it's in accordance to your brand guidelines and all the other aspects that should form part of this before you put it in channel. So that's really what we're going to talk about today, and we recognize that's growing. So not only is the volume of content being produced growing, but now you've got to actually sign off on that content. And the solution we're showing today is going to help you achieve that. Now beyond that, we also talk about the actual disconnect that you see inside of your content supply chain. But this story here doesn't just apply to the content supply chain. It talks about content review and approval as well. So without having the connected teams or the tools to streamline that process, it means your brand is lacking conformance. You're out of compliance. Being out of compliance, what does that mean? It means it costs you money. There's lawsuits. If you put something in channel or in market and it hasn't got the necessary approval, someone's going to pay for that. So it's super important and critical you stay on brand and in legal compliance. We also see a lot of wastage. We see a lot of recreation instead of reuse. So with the solution today, you're going to see how you can better your re-usage to avoid that overhead that goes with that. So the building blocks of your content supply chain, again, you've seen many versions of it. I know Neil showed another version. I know in the road map yesterday, we saw this version. The bottom line and message I want to get across is, as part of your content supply chain, there's five main functions. There's the work planning. That's kind of the work orchestration of what you want to achieve. You then have the content production, which involves the review and approval. You've got your asset management before it goes to channel delivery and then you've got your channel delivery, which is part of the activation. And while you do all of that, you want to obviously make sure that you're constantly improving your performance and your processes. Now, why are these five building blocks so important? If you think about your organization, these are five functions where you've got an opportunity to improve the way you produce content. So thinking through this, where are you optimal and where can you improve? Beyond that, we also have a set of solutions inside of Adobe that helps you actually realize the content supply chain. And, yeah, you can see, obviously, Workfront and frame is right at the top of it. That's what we're going to discuss today, but it spreads much wider. It goes across the clouds. Creative Cloud forms part of this. We've got Firefly and AI, and we're going to talk a lot about the AI technologies that's going to help you streamline this process. However, for today, we're not going to talk about the whole content supply chain. We're going to focus around workflow and planning, so specifically, Workfront and frame. We're going to talk about content production, so creative cloud and frame, and then touch on asset management and then also sprinkle in some of the Adobe, Firefly technologies, really cool things coming with AI. And ultimately, it leads to this. So this is an ideal content supply chain. However, I would change the words. We envisage a review and approval centered around speed, scale, and ROI, which is what we're talking about. It's going to take all your manual steps, automate them, and give you insights into your creative processes that you've never had. It's normally a big black box if you think about it today. What are your creatives doing? You don't know. They just produce some content and then you send it for review and approval. What if you could get insights and improve those processes? So with that, I'm going to hand over to Caroline to talk more about Frame.

Thank you. Okay. Today, we're going to talk about two applications that we connected in order to streamline your content supply chain. The first is Frame.io. So by a show of hands, how many of you have already heard about Frame.io? Wow. I didn't expect that. Awesome. Good. So we hear that creatives love Frame.io. But why? What makes Frame.io so important for your creative supply chain? Frame.io is all about creative collaboration. It unites multiple tools into one and gives your creatives and marketers a place for all your work in progress files.

Frame.io is a creative hub, that, is a creative hub that allows you to, on the one side, connect to your, sorry, to audio creative tools as well as hardware. So you can easily push your videos right away from Adobe Premiere to your frame project, or you can automatically send your photos from your camera to your frame project. So it's not only about video collaboration. It supports over 500 different file formats, from video, audio, still images, as well as document files. It also handles really large file sizes, which upload and process in no time.

So Frame.io embodies creative collaboration. It allows you to bring all your stakeholders together from marketers to your creatives.

And in addition, it allows you to increase your return on investment while everyone stays connected.

It also allows you to reduce review cycles, meaning your creatives can already do their, sharing the feedback before the asset really goes to formal approval.

And, sorry, before it goes for formal approval. So Frame.io is really incredibly powerful, and it unlocks even more capabilities when being integrated with Workfront.

Great, so now that we've looked at Frame and the creative collaboration it brings, we'll talk more about that in the workflow. Who is using Workfront today in this group? Okay. I expected more hands. No, I'm kidding. That's a lot of hands. As expected, pretty much everyone is using Workfront in some form or fashion. So it goes without saying you guys know what the actual product's all about. But really, we talk about Workfront as the operational system of record or marketing system of record. It helps you orchestrate all your work right from your strategic planning where you build out your pillars, your goals, then the campaigns that support those, and then ultimately get to the work execution that leads to channel delivery. Now even so and even though Workfront Proof is available today, the review and approval experience that we want to replace with this new enhanced experience, we recognize there's a number of challenges. So some of the challenges we've heard is, how can I manage my groups and teams and users in one place? Now I've got to go into Workfront, then I've got to go into Proof, and I've got to go and manage those across the board. We also hear a lot about, how can I automate the entire process right from start to finish? You can create a Workfront project, but you can't attach an approval workflow to it. I want to do that. I want to have one click where I can start from beginning to end. We also get the question around, how do I get my creatives to actually use the solution? So for who in the group is that a challenge today? Who's actually adopting Workfront today? Your creatives.

Okay. So again, a lot of hands up there. That's a massive, massive challenge. We try to solve that with Workfront Proof, and we find a better solution, and that's Frame. And that's what Caroline was talking about. So we'll talk more about that as well. And then also, how can I support production files with large formats? So Caroline mentioned in the creative process, large formats is the norm. Proofing has got a limit of four gigabytes. We recognize that just doesn't cut it, especially in the audio video industry. So Frame is phenomenal with that, and we're going to show you how it does that. So, ultimately, let's walk through the solution and experience and show you how you bring together these two solutions. Now if we think about the end-to-end review and approval experience, I like to break it into three phases. It all begins with what we call work initiation and planning. So this is, personally what I call the context of work. So how do your creatives know what they need to do and what they need to produce? This is where Workfront comes into play. You guys are using this today. I saw most of your hands up. This is how you operate today, so I think you're doing a pretty good job. We are innovating on that. You saw the launch and the announcement of our Workfront planning. That's going to greatly help improve this experience. Once you've got the work initiation and planning setup, we then move her over into the execution and that's where the content authoring comes in. And that's where Creative Cloud and Frame.io is where it's at play, where your creatives can operate in the way they need to and conduct their peer reviews before they send it for formal reviews. This is a space Workfront has never really played well in. We've had some Creative Cloud plug-ins, but adoption has not quite been where we want it to be. So with the introduction of Frame, we can now see real adoption in the creative space. And then third and last but not least, we've got our formal review and sign off. So this is really where you get your final stakeholders to provide their feedback, and we're going to do that through the power of Workfront approvals as well as the frame viewing experience. So similarly and tied into these three phases, we've got the personas that play as part of them. It all begins with your coordinator. So as I already mentioned, this is your work initiations, progress tracking, and removing of roadblocks. The typical titles you'll see with this is your campaign managers, traffic managers, and you can think inside of your organization, who are those individuals. So I really want you to think who's that player? They will ultimately live and breathe inside of Workfronts. And in our scenario walkthrough, we're going to have Carlie use, our campaign manager and show you how she goes about that. Beyond that, we've got our creatives. So these are the content producers. They do their peer review, and some of the classic titles or your UX designers, photographers, videographers, creative directors, and production designers. For our walk through, we're going to have Darius, Ryan, and Mark, you can see how that team is going to operate similar to how you function today. And then last but not least, we've got our stakeholders who are part of the stage handoffs. They do the final reviews. And then some of the titles you'll see there, that's generally our customers, legal, vendors, executives. These are the people that make the decision to make sure it's on-brand and in compliance. And for that, we're going to have Kimberly and Varun as part of that walk through.

Workflow and Frame.io synchronize workflow, so everything can move faster across disciplines, stages, and applications. So for example, the project coordinator don't need to worry about creating a frame project for the creatives. They're automatically going to be created when you create your Workfront project. The coordinator can also easily send creative material over from Workfront to frame. And the creators on frame, they can easily share their final assets for final approval with their coordinator instead of Workfront. Other relevant information, such as the approval status as well as the comments are shared with all involved parties, no matter where they live. And this integration also going to take care about user management and permission handling.

But enough of the theory, we would like to sprinkle a little bit of excitement on this presentation, and now dive into the demos.

Great, so on this slide, it's going to be hard to read at the back. Don't worry about it. We're going to share the slides, but the bottom line is what I want to articulate here is the three phases. So for our walkthrough, we're going to take those three steps. You're going to see the personas at play within them, and then you're also going to see the necessary processes and solutions that form part of it. So as we discussed before, it all begins with the campaign kickoff. So this is where we're going to see Carlie, our campaign manager come in, and she's going to go and create a new project, initiate that work, provide the context, and then leverage approvals and workflows to kick things off. So it all begins with our new campaigns, that's part of the Workfront planning. So I don't know if you were in the session around planning that's, that's been mentioned, but there's a session coming tomorrow, so really call that out. But this campaign calendar gives Carlie a view into all the in-flight and end-market campaigns that are currently running inside of her organization. So it gives her an easy way within a timeline view to see. Okay, this new Freshcope Experience campaign, I want to introduce it in a certain timeframe. She can provide the necessary details. And then once she's included that, she can then go and create a new project that'll fall underneath that campaign. So as part of the project creation, this is what she do today. So you can go and provide your creative brief, the supporting materials, and documents, but there's a few things new here that we don't quite have yet today. So one of the big things we recognize with this change is change management and we know how much everyone loves change management, right? So as part of that, we're going to build out a tour guide directly inside of this walkthrough, so that your users can walkthrough the experience and have more of an adoption and avoid some of the change managements that come with this. The second thing that's on-screen is it'll clearly indicate that this has been connected to Frame, so you know this project is actively working inside of Frame. And then the last piece I want to call out is around our mood board, and this is really cool. This is where AI steps in. So if you see the images at the bottom, that's powered through a text description and Firefly. So by providing this text description, the actual requester can go and build out a mood board that helps inform and influence your creatives. So it's so hard to read a creative brief just out of text, but imagine you can provide them guidelines through that. So this already should reduce some of the cycles that go back and forth as they produce their content. So with this all setup, Carlie can go ahead and save that, which moves her to a next step. And this is where she introduces her workflows as part of this process. So she can either go and create a single stage workflow, multistage, and then a little bit more forward looking is the generative stages. So, again, using AI and a text description, we can automatically build out a workflow. So imagine I can type in and say, I want a three-stage workflow. I want these teams involved, and the system automatically generates it for you. That's now possible and it'll also use all the information inside of your organization. So it can look at which channels you've been managing and then get those necessary individuals part of that. However, for our walkthrough, we're going to just have Carlie select the multistage approval. And then from there, she's presented with a template library. Now the template library is built up or made up of two stages. Either she can go and produce these templates manually and recreate them as you do inside of Workfront today, or she can use AI. So, again, think about all the data you guys have inside of Workfront. You've been using it for months, years, and there's a lot of information associated with your workflows. Which channels have you delivered in? Which ones were best performing? So using AI, we can go and look at all the data in your system and determine what is the best performing templates and go and automatically recreate those for you. So you can come up with a set of libraries that is out of box, and you know it's going to be best performing using your historical data. So, again, saving a lot of time and getting the best out of your solution and the data you've entered into it.

So with that, however, Carlie is just going to go ahead and select the campaign creative, and then this is where she does the final step where she can fine tune her workflow. So here you can see she's got four stages. It all begins with our raw photoshoot. We then have our AI approval, brand check, and this is another key piece I want to talk to. So we are introducing the ability to do what we call a preflight check. So as part of your brand guidelines that you enter into Workfront or into Adobe, we will be able to run preflights on your content before it even reaches your stakeholders. So no longer are you wasting time and unnecessary overhead that you spend on determining all the fonts right, are the sizes right, is the topography right, and so forth. So you can have them focus on what's really important in the challenging aspects. So with that all setup, you can also go ahead and change the statuses. So you can see in the bottom right corner, you can determine what statuses are set at each one of those stages. So with that all set up, Carlie can go ahead and save that. And then she goes into the final stage, which is really just assigning the necessary individuals to those workflows. So this is really where she would go and assign it to all her creative team, allowing them to kick off that process. And we now enter into the creative production stage.

So large organization usually run multiple campaigns at the same time, and they need to handle a large amount of assets. That's why they usually work with a whole creative team to get the work done. In our example, we have Darius, Ryan, and Mark, who are going to collaborate to make the campaign a success.

Here you can see that Darius, our photographer, received a notification that a task got assigned to him. He can easily navigate to Workfront home, which is a fully customizable view of all the important things happening, like issues. And in this example, you can see tasks. So Darius got the task assigned to take a photo at a cafe. He has all the relevant information at his fingertips. And in the meanwhile, a frame project got created where he can also look up all the creative materials, like the creative brief, to really get all the information he needs to start his work. So now he knows exactly what to do, what is expected from him, and where to put the deliverables.

So he can go ahead and take his photos, and thanks to Frame.io's camera to cloud functionality built into his Fuji camera, all the photos that he's taking are automatically sent to the frame project. Here, we're showing the Fuji camera, but we're continuously adding more support for additional devices. And you can imagine the overhead that is removed by this functionality is massively, because now the whole creative team got a lot of time because they can already move on with their work and they don't have to wait for Darius to take all the photos and finish his work and upload the files.

So you can see that Ryan can already see all the incoming photos, and he can structure them and pre-select them based on the criteria that got mentioned in the creative brief. He can open the raw files and he can start what we call the peer-to-peer review. So he tags Mark, our designer, and they're discussing what needs to do in order to complete this asset. So Mark can go ahead and then open the file in any Creative Cloud tool he likes. He does it here with Photoshop and applies all the changes he wants. He then goes ahead and utilizes the built-in plug-in to upload the file back into Frame.io.

And he uses the peer-to-peer review capabilities of Frame.io to share the review link with Ryan or other creative team members. This functionality is actually going to be available in all the creative tool clouds as well. So you no longer need to go to Frame.io, but you can easily share your assets right away from Creative Cloud tools, and you have the same review experience everywhere.

Alongside with the work that Mark and Darius are doing, Ryan needs to oversee all the other designers who are also producing content as part of this campaign.

And he can easily do that by orchestrating all the work with the help of Frame.io. And as I mentioned at the beginning, we are not only talking about video. Frame.io supports really up to 500 file formats, from illustrator files, Photoshop files, raw photo files, as well as PDFs and document files. So now with the peer review complete, he can request formal approval by just a right click on the asset. This will then kick off the approval workflow that got preconfigured on the project and Workfront.

Okay. Great. So we've seen we've conducted our creative production. We've done our peer reviews. That's all out of the way. We're now ready to kick off of formal stakeholder approvals and we're going to enter Kimberly and Varun. But, actually, before we do that, we enter our AI approver piece. So it might be small to read at the back on the screen, but what this says is the AI approver, think of it as another individual, but it's automated. So on the screen there, you can see three comments that's been highlighted. One is for imagery. One is for topography. One is for copy. So this has gone now and looked at the creative brand guidelines as part of this organization and determined, does this creative content align with what they have in place there? And it does. So in this one, it's just said it conforms to each one of those, which means all the preflight is out of the way and the rest of the team know they can go ahead and review the actual content, maybe things like tone, legal, and copy, and things like that. But all the actual brand guidelines have been taken care of. If, for example, it wasn't on brand, there would be some sort of comment on that, and it would make a decision of reject it, and we'd go back to our creative team which we'll show shortly. So with the preflight out of the way, we're now ready to kick off the formal approvals. And it all goes with Kimberly that receives an email from Workfront telling her, you know what? There's some items we'd like you to review and approve. So she's got one of two options. She can either go directly into the viewing tool by reviewing the assets, or as per our walkthrough, she's going to go and track those approvals inside of Workfront home.

So, yeah, she's presented. I know most of you probably know this with the Workfront home area, and you might be wondering, well, this is very similar to what we saw with Darius earlier, and that's absolutely fine. Home is fully customizable and can be tailored. So for Kimberly, it's all about seeing her approvals. And, yeah, you can see she's got that new approval that's come in and she can select the option to review inside of Frame. Selecting that will automatically load up Frame. And, yeah, she can do one to two things. She can either bulk review and approve those, something we haven't been able to do properly today. So she can bulk review and approve any media format in one review, or she can do what we call deep reviews on an individual item, which she does through the coffee cup campaign. So selecting that, she can go and provide a commentary feedback. You can clearly see, there's a logo missing. She provides that commentary and markup, and then she can make a decision of needs work. And this is ultimately now going to kick it back to the creative team, so they can conduct their second round of revision and feedback. So here you can see that Mark, the designer, got notified about the decision. So he can now do another round of team review and discuss the changes that were suggested by Kimberly with the creative director, Ryan. So they agree that they should put the logo on the cup.

So Mark again goes ahead, makes, applies the changes to the asset, and Ryan can now go ahead, just take the second version of the asset and drag and drop it over the existing version, which will automatically create a version stack, not only on the frame side, but also on the Workfront side. So this will, again, kick off the whole approval workflow that you've seen before.

So now that kicks it back to Kimberly to begin that actual process. Now the thing we skipped here is there's an email that went out. You've already seen that. So she opens up the link and she can now do the side-by-side comparison. She can see that a logo has been added, and she can make her stamp of approval. With that done, it kicks off the third and final workflow, which is ultimately Varun, who's our CMO. As the Chief Marketing Officer, he's obviously super busy. He's actually in a meeting as we speak. So he gets a notification on his iPhone, and he can open up the IaaS frame app and conduct his review there. So you can see that Kimberly has made her approval, and he can give his final check, which concludes that end-to-end workflow. There's two quick more things we want to call it as part of the experience. Firstly, we spoke about asset reuse instead of asset recreation. So as part of this integration, we're going to extend our Workfront and AEM cloud services connector or integration and allow you to send these assets that are coming from Frame. I think one key call out is, we're working around the premise of single source of truth. Workfront's going to be the single source of truth for your organizational structure. So all your users, teams, groups, and job roles will be defined in one location, and they'll be mapped over inside of Frame. Frame is going to be your source of truth for content. It handles large formats really well. So the files that came into Frame aren't actually copied over to Workfront. They referenced. So we're going to extend this integration to achieve that. So basically, once you finalize the assets in AEM, and as you can see on screen, you're able to now have a library and hub of all the assets that have been approved in market and is still active. They've not yet expired, allowing you to reuse rather than recreate. And then last but not least, as you run this process, obviously, you want to have business insights. How am I performing? Which workflows are performing well? Which ones can be improved? So through our new reporting module that's coming out, you'll be able to do a visible comparison with KPIs, metrics, as well as list-based reporting to compare which workflows are performing better than others and making the necessary improvements around that. So that pretty much shows you what we're looking at doing for this year. So the walkthrough right now is focused on all the work and efforts that's going into 2024. Some of this is available today, some of this is being developed, and some of this is still a bit more future state.

So what are some of the benefits that we've now shown you here? So ultimately, one of the biggest challenges we see with organizations today using Workfront and Proof specifically is we're struggling to keep people in their tools of choice, specifically your creatives. With this new experience, all your creatives will remain inside of Creative Cloud as well as Frame, and Frame has got those native plug-ins, as Caroline mentioned. Right now it supports After Effects, Premiere, and in Beta is Photoshop. And then, in the future, we'll see illustrator as well as InDesign. So really giving them one place where they can operate without having to manage and navigate different and context switch different solutions. It's also going to help you accelerate your content delivery and compliance. You saw the preflight checking that's in place. The fact that people can now streamline and automate the entire process means you're saving a lot of cost cycles instead of manual allocations. And then, also, you're going to allow work managers to gain insights. They can now see what are the statuses on those in-flights, whether in peer review or formal reviews directly from one solution, while you give the flexibility to your creatives to operate the way they want. So Frame is all about giving them that flexibility. And then last but not least, inside of Adobe, we recognize there's multiple review and approval solutions. We had Workfront Proof. We have Frame. We've got share for review. This is the first initiative to see you and how Adobe is bringing that all together. So this is combining Workfront with Frame to replace Proof, and then also Frame's going to become the standard for share for review. And you're going to see more and more of these initiatives as you recognize there's other ambiguity inside of Adobe. So really excited about that and that our leadership recognizes that and is driving these initiatives. The other thing I want to call out is we're currently in an active beta. So a lot of you on this audience, it's great to see you actually participating with us and have been for the last several months. However, there's one other big group that's using this solution and this beta currently, and that's the Adobe marketing office, the global marketing office. So they've been actively working with us, specifically the Photoshop and Express Studio Groups as well as the APAC region, and they see a lot of opportunity, as you can see on screen on what they see with us. So there's actually an internal initiative inside of Adobe where we call it Adobe on Adobe. And really, it's all about us using our own products. And this is one of those big initiatives that we're really excited about.

So let's talk a little bit about roadmap and timeline. I'm sure you guys want to know when you can get your hands on this in a production capacity.

Okay. So we've successfully released our limited beta already to multiple customers, already providing feedback. And most of the feedback has already been incorporated in our next release, which is the initiative release, which is targeting existing workflow and frame… New, sorry, new frame and work from customers. This is coming out mid of the year.

After that, probably end of this year, we are continuously rolling out this integration to existing customers based on their requirements and workflows. And after that, of course, we're continuously going to innovate on this integration, so we're going to deliver the best-in-class review and approval experience to all of you.

So with that timeline, you're probably thinking, so when should I adopt? So let's talk a little bit more about that. If you want to help inform and influence, so really tell us how you'd like this experience to be, now is the time to get involved. If you're not on the beta, absolutely encourage you. One of the requirements is that your Workfront instance is in IMS, the Adobe Business Platform, or managed services. So that's one of the prerequisites, but we'd happily help you with that. So please reach out to your field team if you'd like to be part of the beta program.

If you are a new customer or looking at introducing a new team. Let's see, are there any anyone that's soon rolling out the Workfront implementation? There's a few hands over there. So these are really good groups. I would encourage you to talk to your field, your field rep and account manager on the new GA release. It's coming midyear. So this is a really good opportunity for you guys to get involved. Also, if you're an existing customer and you've got a new team, they don't have some sort of current experience that, that they'd like to have, this is another good time to get involved to some of the more progressive forward-looking teams. So I really encourage you with those. However, for existing customers who are using work from Proof extensively, we recognize there's a level of capabilities that you want, and we're still innovating. Like any other products, we're taking a crawl, walk, run approach, and we're still kind of in the walking phase before we get to the run phase. So for you it might be better to adopt this towards the end of the year. And if you feel at that point in time, it's maybe not ready, you can adopt it in the future. So, really, that's kind of where we see you getting involved as part of this experience. However, getting back to the beta, you can inform and influence. I do encourage you to get involved in that.

So let's look at some of the key takeaways that we have as part of this. So we spoke about the revolution around your content supply chain, specifically around the review and approval experience. We've spoken about building proofing natively inside of Workfront for several years. It's now happening through Workfront and Frame, and it's going to provide you with the best-in-class experience where people can use their tools of choice to achieve that. And we want you to prepare for that. That change is coming. The ones that are using it today, definitely get involved, so you can ready your groups and help inform where we're going with this direction.

Okay. I think that's it. Thank you, everyone. - Appreciate it. - Thank you.

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