In-person on-demand session

Scaling Customer Journey Capabilities for Global Digital Experiences - S809

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SPEAKERS

ABOUT THE SESSION

Scaling the delivery of MarTech capabilities across an organization of any size is a difficult task because there are many aspects to consider – the technology, operating models, costs, team culture, and more. Join experts from Adobe and General Motors to hear how GM has taken an experience pattern approach to test individualized journeys in a way that lets them measure results and scale quickly. 

In this session:

  • Get a peek under the hood at what it takes to make a successful transition from an initial go-live to enablement of teams to accelerated growth
  • Learn how to convert to experience-driven use cases within a complex ecosystem and operating model
  • Learn how Adobe applications like Journey Optimizer and Campaign can be used to drive personalized experiences at scale

Track: Customer Journey Management

Presentation Style: Thought leadership

Audience Type: Campaign manager, Digital marketer, Audience strategist, Web marketer, Project/program manager, Product manager, Marketing practitioner, Marketing operations , Email manager, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Automotive, Industrial manufacturing

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