In-person on-demand session

Take a New Approach to Email Marketing with Adobe Journey Optimizer - S802

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Email is likely the bread and butter of your marketing channel mix. It produces high ROI and keeps your brand front of mind even when customers might not be always engaging. We’re big fans of email too, but we think the channel is on the cusp of its next era. With Adobe Journey Optimizer, it’s time to start reimagining your approach to email marketing.

In this session, learn more about Journey Optimizer for email marketing and discover:

  • Data and insights features to help you put the customer at the center of every email campaign  
  • Content and design features infused with intelligence and generative AI to unleash creativity
  • Delivery features to reach your customers in context of their customer journey

Track: Customer Journey Management

Presentation Style: Value realization

Audience Type: Campaign manager, Digital marketer, Marketing practitioner, Marketing operations , Email manager, Marketing technologist

Technical Level: Beginner, Intermediate

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