In-person on-demand session

The New B2B Paradigm: Scaling Content Visibility and Performance - S921

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Today’s B2B buyers increasingly depend on digital content to guide their vendor selections, now seeking content that is relevant and can drive decisions. The challenge? Many organizations are navigating through a tangled mess of disjointed processes, technologies, and teams, struggling to create content that truly connects and converts. Esri, a Stackie award-winning content pioneer, has revolutionized this process. By reengineering how they plan, create, manage, and deliver content, Esri has set new industry standards.

Join Esri and Adobe to gain invaluable insights into:

  • Building a cutting-edge content tech stack, optimized for speed, scalability, and measurable returns
  • Unlocking streamlined workflows, enhanced visibility, and comprehensive reporting across an organization
  • Evolving to a data-driven content strategy to track and enhance content performance

Track: B2B Marketing , Content Management, Content Supply Chain

Presentation Style: Case/use study

Audience Type: Campaign manager, Digital marketer, Marketing executive, Web marketer, Marketing practitioner, Business decision maker, Content manager

Technical Level: General audience

Industry Focus: High tech, Industrial manufacturing, Telecommunications, Distribution/wholesale

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