Transform Revenue Growth using Buying Group Orchestration and Generative AI - S202

The B2B buying cycle is lengthy and has become more complex with heightened expectations for personalization and an increased number of individuals involved in the purchasing decision. Couple that with marketing teams’ struggle to get one true view of any given account, making it nearly impossible to connect with all key decision-makers at the right time with the right content. Until now! Learn how Adobe's recently announced account and buying group orchestration is enabling marketers to manage demand in a way that matches how Sales wants to receive it – with an account and buying group lens.
Key takeaways:

• How Adobe’s newest innovation combines buying group and account-centric engagement at scale, leveraging the power of Adobe Experience Platform
• Ways to use Adobe Sensei GenAI to speed up journey orchestration including content creation, personalization and workflow assistance
• How Marketo Engage and Adobe Real-time CDP play a critical role in successful B2B journey orchestration
• Lumen’s point of view about transitioning to a buying group focus for demand generation with the assistance of generative AI
• View a demo of Adobe’s all-new account and buying group orchestration including generative AI

Track: B2B Marketing

Presentation Style: Thought leadership

Audience Type: Campaign manager, Digital marketer, IT executive, Marketing executive, Web marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, IT professional, Marketing technologist, Omnichannel architect, Business development representative

Technical Level: Intermediate, Advanced

Industry Focus: Telecommunications