In-person on-demand session

Transform Your B2B Marketing with Adobe Real-Time CDP - S503

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

To enable better client conversations and support growth strategies, brands need a compliant 360-degree view of audience interactions while complying with privacy regulations. Adobe Real-Time CDP delivers a more personalized and customized client experience by modernizing its marketing capabilities and enabling first-party data.

Learn about B2B implementation and results regarding:

  • Integrating online and offline customer experience data
  • Data governance labeling and segmentation
  • Driving effective marketing communications

Track: Customer Data Management and Acquisition

Presentation Style: Case/use study

Audience Type: Advertiser, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, IT professional, Legal/privacy officer, Marketing technologist, Omnichannel architect, Business development representative

Technical Level: Beginner

Industry Focus: Industrial manufacturing

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