Closed captions in English can be accessed in the video player.
In-person on-demand session
Transformative Technology: How Enterprises Are Using Adobe Real-Time CDP - S739
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SPEAKERS
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Chief Marketing Officer, Infosys x Blue Acorn iCi
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VP of Engineering & Architecture, Signet Jewelers
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UTO, Infosys DX, Infosys x Blue Acorn iCi
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ABOUT THE SESSION
Customer data platforms are transforming customer experiences. How are enterprises leveraging Adobe Real-Time CDP to improve personalization efforts? Hear how Signet Jewelers’ implementation helped the organization improve customer insights and personalization while enhancing data unification.
In this session, discover:
- The challenges and gaps enterprises face when adopting this technology
- How to measure the success of a customer data platform implementation
- The future of data engineering in the world of generative AI
Track: Customer Data Management and Acquisition, Generative AI , Personalized Insights and Engagement
Presentation Style: Case/use study
Audience Type: IT executive, Marketing executive, Marketing practitioner, Business decision maker, Content manager, IT professional
Technical Level: Intermediate
Industry Focus: Retail
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