In-person on-demand session

Transforming OneBlood’s Donor Experience with a Seamless Digital Ecosystem - S716

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SPEAKERS

ABOUT THE SESSION

Embarking on a transformative journey, OneBlood, a prominent not-for-profit blood center, partnered with Rightpoint to enhance donor engagement and return interactions. OneBlood sought to improve flexibility and customization, leading to a strategic shift to Adobe Experience Manager. This pivot improved flexibility and created a seamless and personalized donor experience, leveraging real-time data for donation drives. The transformation of the donor portal and enhanced Challenge Section and Reward Store sets a new industry standard for engaging and impactful donor interactions.

In this session, learn how:

  • OneBlood used Experience Manager to create a donor-centric approach with real-time information on donation opportunities and a personalized portal
  • The Challenge Section and Reward Store is setting a benchmark for donor engagement experiences

Track: Planning and Workflow, Customer Journey Management, Personalized Insights and Engagement

Presentation Style: Case/use study

Audience Type: Developer, Digital marketer, Marketing executive, Web marketer, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, Marketing technologist

Technical Level: General audience, Beginner, Intermediate

Industry Focus: Healthcare and life sciences

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