In-person on-demand session

Turbocharged: General Motors' Drive for Experimentation Excellence - S811

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Turbocharging your experimentation program transforms the operating model. Discover the strategic steps that General Motors performance-driven marketing experts took to turbocharge their diverse brands and shift toward systematic business growth.

In this session, learn how:

  • GM guided success with impressive time-to-value results by combining Adobe Target, Adobe Journey Optimizer, and Real-Time CDP
  • Each new idea inside your business can become the headlights to drive new channel expansion with data-driven roadmaps

Track: Customer Journey Management

Presentation Style: Value realization

Audience Type: Audience strategist, Web marketer, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Marketing technologist

Technical Level: General audience

Industry Focus: Automotive, Industrial manufacturing

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