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In-person on-demand session
Unleash Creativity and Unlock Productivity with GenAI for Customer Journeys - S804
SPEAKERS
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Sr. Product Marketing Manager, Adobe
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Principal Product Manager, Adobe
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Session Resources
ABOUT THE SESSION
Harness GenAI to engage with your customers in a more personalized, efficient, and consistent manner. Whether it's tailoring product suggestions, crafting individualized email content and design, or freeing up time by automating routine tasks, GenAI will ultimately enhance customer satisfaction and loyalty.
Learn about:
- Creating journeys with use-case playbooks organized by objective, industry, and persona
- Producing multichannel content using natural language and Adobe Firefly
- Automating on-brand copy within the message designer and getting recommendations to drive the best outcomes
Track: Customer Journey Management
Presentation Style: Thought leadership
Audience Type: Campaign manager, Digital marketer, Web marketer, Product manager, Marketing practitioner, Marketing operations , Business decision maker, Content manager, Email manager, Marketing technologist, Omnichannel architect
Technical Level: Beginner, Intermediate
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ADOBE GENSTUDIO